Hi Simon Leuzinger,
Welcome to my Portfolio 👋🏼
Mono
We are Zürich
At MONO we became aware that many customers didn't associate us with Zürich, they thought MONO drinks were imported as many others are. We aimed to embed MONO deeper in Zürich and Swiss culture, believing our local focus would resonate more with our target market.
Here are a few of my tasks for this project:
-
Workshops to pinpoint our brand and target market
-
Goal orientated campaign
-
Weekly statistic reporting
-
Over 40 collabs with companies and influencers (Soeder, Umami, Karen Fleischmann, Anina Mutter...)
-
Average 6000 profile views per month
-
Average 40 organic followers per month
-
Independent ideas, creative and fair collaborations
Parallels
Experimental Digital Theatre
I spearheaded this project that blurred the lines of reality on Instagram, as we, a fluid group of 20 creators told the story of how 4 artists go to Mars. It was important for us to ask the question, “What do we need and want tin the future of society?”
Here are the tasks I carried out for this project:
-
Concept creation
-
Planning and organisation of content and people
-
Research new technologies and new ways to use Instagram
-
Direct experience in flim-making, photography, motion graphics, film & sound editing, props, location planning, creative writing
-
Community management
Parallels on Instagram
Tsuga
Mobile App
Tsuga is a relationship app that focuses on creating ultra-sensory experiences to enrich relationships. This project highlights user research used to create highly tailored experiences. In this project I also created structured guides in order to keep the branding consistent.
Here are a few of my tasks for this project:
-
User Research: interviews, surveys
-
Creation of Design Guide, Tone of Voice & SEO Guide
-
Mapping Target Persona, User Journey, Information Architecture and prioritising features
-
Prioritising features with the team
