MONO x Zürich
Connecting a brand to the community through collaboration
Responsibilities
Project Concept & Management
Data Reporting
Art Direction, Filming and Photography
Community Management
Role
Digital Marketer
Timeline
12 weeks
Introduction
MONO is located in Zurich and crafts fresh and additive-free smoothies, cold-pressed juices, and shots using ripe fruits and vegetables.
In 2019 our goal was to create a richer Instagram community base as our target audience was active on the platform, but not interacting with our profile.
My goal was to create engagement and build community in order to gain local partners, boost commercial orders from local businesses as well as increase individual online sales.
The ambassadors and companies that participated in this campaign were not compensated by monetary exchange. In addition, no paid ads were used.
Campaign
Intersecting brand customer persona guidelines with strategic connections to local shops, I successfully established a collaboration with over 30 local businesses and ambassadors to spread the word about MONO in the community.
Our campaign centered on engaging contests and shared posts, highlighting both MONO drinks and the products/services of our collaborators.
The campaign fostered enthusiastic community participation, enabling our brand to extend its reach to a wider audience and perk the ears of businesses in Zürich.
Featured Collaborations: Calida, Soeder, Taucherli, Luviyo, Tiny Factory, Karen Fleischmann, Open Ride, Brandy Butler, Annina Mutter, Umami, TooGoodToGo...
Data-driven results
We built upon the success of this campaign and broadened our marketing strategies to include paid advertising and physical ads.
